Here's a look at some of the reasons why diamonds are so popular and coveted around the world.

  1. Diamonds are rare and extremely durable and resistant to wear and tear, making them a perfect choice for engagement rings and other jewellery. It is estimated that there are only about 35 million carats (or seven million grams) of diamonds in the world.
  2. Diamonds are among the hardest materials on Earth. It's no wonder why: a diamond is the symbol of eternal love of strength and endurance. A diamond engagement ring is a symbol of your everlasting love.
  3. Diamonds are also unique in their ability to transmit light. This means that they sparkle and shine in a way that no other gemstone can match. The combination of strength and beauty is what makes diamonds so special.
  4. The word "diamond" comes from the Greek word "adamas," which means "unconquerable." They are said to bring the couple who wears them good luck and happiness in their relationship. Diamonds are also seen as symbols of strength, courage, and purity.


All of these qualities make diamonds the perfect choice for an engagement or wedding ring.

**Environmentally friendly Lab-grown Diamonds are even harder than Earth-mined ones. Since these conflict-free Diamonds are better priced than their traditional source cousins- this means one can afford to go bigger! They are also the preferred Diamond type to set into Jewellery over Earth-mined due to their high durability.